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Find your
new - better - story.
Lead your life,
your brand, your team,
your company.
Inspire the world with your
story.

What DOES THE NEW STORY ACADEMY OFFER?

HERE YOU'LL FIND EVERYTHING YOU NEED FOR YOUR STORY!

To help you find, write and tell your powerful story quickly and easily, the New Story Academy offers you a whole range of services, advice and products. For your personal development, for your company & your brand, in team leadership and in practical writing: from everyday business to content and presentations to fiction of all kinds.

Our offer

Storytelling hacks

Online course with lots of professional tools for your perfect storytelling in everyday business life

PowerHour

90-minute impulse online session with Markus Gull on your specific and very personal question

Bulletproof Story Development Tool

The ultimate toolbox for writing all kinds of stories

1:1 Story Mentoring

Markus Gull becomes the mentor of your hero's journey

This is what Philipp G. says.

(Creative Manager)

The PowerHour changed my view of things. Because story - as I learned - is a way of thinking in a new way. Away from being driven to becoming the director of your own journey. It provides impetus, brainpower and perspective.

This is what Claudia Z. says.

(Communications Consultant)

Markus Gull is the reason that my dreams have become goals and that I have both feet firmly planted in the business. No one else has mastered the great art of asking questions like he has. He brings clarity where visions have become entangled. He is an encourager, instigator and critic and has shown me the way to my story. The world needs more people like him. Thank you Markus!

This is what Harald K. says.

(Network researcher, entrepreneur, consultant, strategist)

After a long plague with our message, Markus Gull finally joins us and we make rapid progress. He is different, he works differently, his methods are different, and we are finally where we have long wanted to be: at the point.

This is what Daniel C. says.

(Martial arts school operator)

My expectations were to be exceeded by far. I didn't just work with Markus Gull on the brand story of my company, together we explored and defined the core of my business. He knows like no other how to immerse himself in your world and then accompany you on a journey to the actual core of your company. Thanks to his wealth of experience and his flexibility of thought, he asks the right questions at exactly the right time. He inspires you to make the most of yourself and your company.

This is what Theresa Z. says.

(Influencer in online business)

My goal was clear to me from the start, but I didn't really have a roadmap for how to achieve it and get my products to the customer. Thanks to Markus, I quickly knew what to do.

This is what Ronny K. says.

(Coach, trainer, entrepreneur, author)

Markus Gull begins where coaching normally ends. And accompanies you on the exciting journey to the source of your strength. To yourself.

This is what Ursula Z. says.

(Operator of a practice for kinesiology)

Fascinating how my entire offer is reflected in a single word! Great concept for my homepage, exceptional texts - simply brilliant!

This is what Andreas G. says.

(Hotelier)

Markus Gull is the mentor who took us on a journey through the landscape of our stories. It was thanks to him that this undertaking became a true hero's journey. At the end, we knew more about ourselves, but also about our local guide. The result: an enjoyable discussion at eye level and a highly authentic collaboration based on appreciation! I will set off on every journey with this guide as soon as we have fought the coronavirus dragons together.

This is what Monika P. says.

(Coach, management consultant)

A short meeting was super inspiring and opened up new possibilities for me that I hadn't seen before. Markus took total interest in my concerns without patronizing me or bombarding me with good advice. He gave me the impetus to take bold steps, which I was immediately motivated to tackle.

This is what Susanne E. says.

(Operations Manager)

Yes, sometimes you lose it: the overview. And then it's great to find someone who can help you find it again. Markus Gull guides you through the coaching process with in-depth knowledge, an incredibly broad repertoire of tools, clever questions, interesting suggestions and thought-provoking approaches. 60 productive minutes and a summary afterwards: for me, everything I expect from really good coaching was achieved.

Markus and his team have worked with these companies:
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ABOUT THE NEW STORY ACADEMY

A personal message from Markus Gull

"What makes you strong is not how well you tell your story, but that you share your powerful INNER STORY with others."

Yes, I want my new inner story

Find the right offer for you:

I need quickly applicable storytelling hacks & tools for marketing.

Learn more

I need an impulse from Markus Gull himself, with immediate benefits.

Learn more

I am an author and want to develop my story perfectly.

Learn more

I want to find my personal story and am looking for a coach or mentor for it.

Learn more

I want to find my "new story" with my company.

Learn more

I am interested in a story or storytelling workshop/seminar for my company.

Learn more

WITH THIS TOOLBOX, YOUR STORYTELLING WILL FINALLY SUCCEED
, AND IT WILL BE BULLETPROOF.

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So many of us fail again and again at the two most difficult hurdles when developing our stories:
one

The topic

two

The structure

Thanks to the Bulletproof Story Development Tool, it's now: "Once upon a time ..."

Because with this unique tool package, you can develop your strong story step by step. For all genres, formats and media - including brand story & marketing content.

I want to know more about the toolbox

DO YOU WANT TO MAKE A DIFFERENCE TODAY?

GET THE ESSENTIAL TOOL TO MAKE EVERY STORY WORK!

Every powerful story - whether legendary mythology, blockbuster, campfire story, brand story, investor pitch or your personal development story - follows a universal inner law. With the STORY ABC developed by Markus Gull, you have the perfect tool at hand to structure your story simply and effectively.

download button

ABC tool

story abc tool
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Why the New Story Academy is perfect for you.

When you find and fulfill your purpose, you can live a fulfilled life: connected to a greater whole. Our job as the New Story Academy is to help you, your team, your company and your brand to find your new - better - story and tell it better.

read more
I would like to find out more about what the New Story Academy has to offer

Why so many people want Markus Gull as a mentor

If you read the feedback on Markus Gull's talks, blog articles, workshops and mentoring sessions, there are a few terms that come up again and again: "inspiration", "completely new perspective on things" and "energetically effective". This is probably due to the fact that there is hardly anyone who understands the phenomenon of story in its holistic dimension as well as he does, who can convey it for practical use and apply it effectively. "We humans don't just think in stories, we think in stories," says Markus, describing why we humans explain the world to ourselves and each other in stories. This is our operating system.

The fact that Markus has also mastered the practical story craft as a top professional for decades in a wide variety of industries - in advertising or as an author for film, radio, television and the stage, as well as a blogger, podcaster, speaker and consultant - is a nourishing extra bonus.

More about Markus Gull
Blog by Markus Gull
Podcast by Markus Gull

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Do you know your inner story?

While the whole world is gurgling the buzzword storytelling and chasing the misconception that it's all about cleverer stories in order to build a stellar career and increase profits and business, and that this is also confused with "find your purpose", "change the world" and "live your dream", we at the New Story Academy are resolutely taking a strikingly different path. A better one, of that we are firmly convinced.

And we are happy if this path is our common one, on which the arsonist, instigator and troublemaker Markus Gull and his team will accompany you to find your new story, your inner story: new points of view, organized perspectives, focus and orientation.

You will see: Your New Story makes you strong. It will make you strong - yourself, your team, your company, your brand - all of us.

We have understood - also through our own painful learning - that it is first and foremost about the concern, the topic and the meaning of a story before it is cheerfully told. Yes, not just telling it, but sharing it with others. That changes everything!

Because this is how like-minded and like-minded people start to resonate with each other. This creates more than just a quick effect with a rapidly fading echo.

Transforming traditional storytelling into inspiring story sharing creates a tangible, transformative effect that spreads incessantly, generating valuable resonance. This principle has been universally valid and effective since time immemorial - for everyone, for companies, teams, brands, organizations and for society as a whole. And in the many magical stories of mankind, from the campfire to Hollywood, anyway.

Can you invent that? No! That would just be the noise before the defeat. But you can find your inner story. And anyone can. Whether for yourself in your own private world or in the big picture, with the aim of actually changing the world, i.e. improving it.

Yes, cries such as "Find your purpose!", "Change the world!" or "Live your dream!" are in fact and in truth extremely justified. But only if they come from a whole, pure and, above all, passionate heart and dispose of the old stories about the "life goal of success and self-realization" in the moth box.

This old "success" story is pretty much the most effective instruction manual for the poison of the unlived life. Through its seductive efficiency of always promising more and endless growth, this story has obscured our view of what we are here for. Because, even if it may appear otherwise, if you look closely, you'll see: People, teams and companies that are stable in life do not exceed quarterly targets, achieve sales growth or market share gains, or even make a career out of it. They do something better: they fulfill their task. Success and profit is the result of this, because good profits should and must be made, it doesn't work without them!

In our times, which are disturbing to the point of exhaustion, we do not need superficially successful people, but loving peacemakers, healers, innovators and storytellers of all kinds to borrow from the Dalai Lama. We need something better, a new story, the New Story. This New Story is about uplifting each other, empowering each other, moving towards each other, instead of defeating each other, eliminating each other, letting go of each other, as the traditional stories tell us.

The New Story is about the realization that we, as the good guys in our own story, are the enemies in the story of others and vice versa. In this way, an everyone-against-everyone battle is rutting through the world with a trail of blood until we finally see, recognize and understand.

"Our job is to help people tell better stories better," Markus Gull, the founder of the New Story Academy, wrote to us with a lot of heart and soul.

How do we do that?

We support people in finding their New Story. In other words, people just like you who are searching for themselves, their company, their team, their brand or any other project. They are looking for a deeper meaning, for their task, their purpose, their cause, their meaning, their why - call it what you will. We call it: they are on the way to their inner story.

We achieve this by accompanying these special people on their quest with our mentoring programs and workshops and by equipping them with the best craftsmanship and exceptional field-tested tools so that they can quickly tell their better stories better.

By the way: at the New Story Academy, we can also read minds. That's why we know what you're thinking right now: "What can I do on my own?" Right? The answer is given by the wise Margaret Mead: "Never doubt that a small group of thoughtful committed citizens can change the world: indeed it's the only thing that ever has."

Are you in?

# Yes, I want to tell my story better

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Data protection notice

By submitting this form, you agree that the information you provide here as well as the date, time and your IP address will be collected and processed to answer your request. This data will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies.

Note: You can revoke your consent at any time by sending an email to willkommen@gullcompany.com. Detailed information on the handling of user data can be found in our privacy policy.