Every day is full of storytelling - from important emails and posts, newsletters and blog articles to presentations and even personal conversations. We all do a lot of it ourselves and would like some help, because: who is a professional and can do it off the cuff? - You don't even have to become a professional to make your storytelling in everyday business life light years better than before. This course consists of many small units, each of which you can use immediately and without any prior knowledge, and is your perfect toolbox.
A wealth of handy tips, tricks & tools from Markus Gull's decades of practice for your daily practical application in business storytelling, with the emphasis on business.
You will receive the most important original tools that are also included in our Academy packages for top storytelling professionals. You will also receive the special headline tool, which is only available in this package.
A wealth of handy tips, tricks & tools from Markus Gull's decades of practice for your daily practical application in business storytelling, with the emphasis on business.
Storytelling is very complex, but in everyday business life there is a lot you don't need to know in order to use storytelling effectively. In the hacks, you will learn the simple central story mechanism that is otherwise often buried under mountains of theory.
Most people fail with their business storytelling due to five widespread mistakes that almost everyone makes. If you apply the unlearning from the first chapter, you have already massively improved your storytelling.
What works quickly works twice as well. That's why you can apply the tips & tricks from each video immediately without having to watch the entire course before you see your first successes.
This course is designed for use in everyday business practice. So you don't have to be a content creator, communications expert or work full-time in storytelling. Get started without any prior knowledge and enjoy the effect.
"Can I learn storytelling for my everyday business life without being a communications professional, wanting to become one or having to undergo a long training course?" I hear questions like this time and time again. My answer to them is clear: "Yes! And it's very simple!" That's exactly why I developed the Storytelling Hacks.
Take the direct route, save yourself time and detours and share your story with the world.
The content of this course corresponds to participation in a seminar and workshop day at the New Story Academy with Markus Gull himself. You go through everything at your own pace and watch the videos as often as you like.
The additional tools you receive will help you in the next step of your work. These are the exclusive original tools from the New Story Academy 's professional programs - self-explanatory and easy to use every day. Plus the Headline Special, which is only available in this course.
And as an extra, the reading list - a compilation of storytelling books that Markus Gull recommends for further study.
The booklet serves as a working document while you watch the videos and later as a practical summary of what you have learned.
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More InformationStorytelling is a mystery to some, a buzzword nonsense to others. It's no wonder that many people don't even bother with it, even though they know it's important. What's more, the vast majority of basic textbooks on the subject are written at such a high level that a large proportion of those who are interested in it are simply overwhelmed.
That's a shame because it means that a huge amount of potential for success goes unused. And it doesn't have to be that way, because the secret is not that big if you want to use storytelling in your day-to-day business, beyond content creation and campaigns.
In principle, there are three decisive levers:
The rest almost comes naturally: by applying it, trying it out, learning it. That's what everyone does, by the way: the great storytellers of all time, the smart copywriters, the admired influencers, the clever content gurus.
Do the important things right and avoid the big mistakes - you can do this if you make the content of the storytelling hacks your own. And right away, because that was particularly important to me when putting the program together: you should get into action immediately from video 1 and experience improvement.
And one more thing: even though this is a so-called basic course, the tools, tips & tricks are exactly the ones that I and the top storytelling professionals use over and over again. Why? Quite simply: because they work!
